Questions
Short answers, drawn from the same source as the rest of the site. If something here contradicts a legal page, the legal page governs.
ArchTV and ArchMarket
What is the difference between ArchTV and ArchMarket?
ArchTV is the mobile app where the series live. ArchMarket is where fans and funders choose which stories get made, and see how they perform once they land.
How do I get the app?
ArchTV is available via TestFlight for early creators. It is not on the App Store yet.
What does AI-native mean, and do you take live action?
Everything on ArchTV is made with generative AI, and that is the whole point of the platform. We do not take live-action production. If your work is shot on camera, this is not the right home for it. The requirement applies on every rung, with no exception for work that is already finished.
Are episodes vertical or horizontal?
Either. Most episodes run under three minutes and are built for the phone, but horizontal series are welcome. New titles go up every Friday, all year.
For creators
Where do the backers come from? Do I have to bring them all myself?
No, and this is the main reason to raise here rather than on your own site or a general crowdfunding platform. Every creator on ArchMarket points their own audience at the same place. Somebody arrives to back one campaign and finds the others beside it, so people who came for another creator's series can back yours, and the people you bring can back theirs. That pool gets bigger every time another creator joins, and it keeps growing after your campaign closes. Bringing your own audience helps and we give you trackable links so you get credit for everyone you send. But on a general crowdfunding site you reach exactly the people you brought and nobody else. Here you are raising in front of the whole audience for AI-native genre series.
Why do campaigns launch in groups instead of one at a time?
For the same reason. When several campaigns open on the same day, several audiences arrive on the same day, and each one meets series it did not come for. A campaign that launches alone only ever reaches the people its own creator can reach. Launching together is how the creators in a group lend each other reach they could not buy.
Do I keep my IP?
Yes. You keep 100% of your IP. This is not work for hire, and no part of backing a title takes ownership away from the person who made it. What we take is a license to show it, never ownership.
Is ArchTV exclusive?
It depends on whether we funded it, and in one case the answer is no at all. If you bring us a finished series without our funding, it is non-exclusive from the first day. Put it wherever else you like, we are not asking you to choose. If we funded it, the title is exclusive to ArchTV and Madison Channel until the people who put money into it have received their capped return, or for thirty six months, whichever comes first. After that it is non-exclusive and you can take it anywhere. You own it either way.
What does the thirty six month mark actually end?
The exclusive, and only the exclusive. At month thirty seven a funded title is free to play anywhere, whether or not your investors have reached their cap. Their note does not end with it: they keep earning toward the cap from wherever the title plays, for the remainder of its three year term. The clock buys back your distribution freedom on a fixed date. It does not cancel what the people who funded you were owed.
Why does funding come with an exclusive window?
Because the money came from people who backed the title before it existed, and the exclusive period is how they get paid back in full rather than just handed their money back. Nothing about it changes who owns the work.
How do I make the exclusive window shorter?
Raise less. The window ends when your backers reach their cap, so the smaller the raise, the sooner you clear it and the sooner the title is yours to put anywhere. A lean budget is not just good practice here, it is the thing that buys your freedom back. Nobody at ArchMarket approves your budget or tells you what to spend. You decide what the window is worth.
What if I already have my series on another platform?
Bring it. A run that already converted somewhere else is evidence, not a disqualification, and it comes in through the upload door with no campaign to run. You keep it everywhere and we ask for nothing on your next season. Two things worth knowing. First, you start higher: because we funded none of the production there is nothing to recover, so an uploaded title begins at the 80% share instead of 70%, and climbs to the same permanent 85% floor on the same terms. Second, non-exclusive is genuinely fine and always will be, but if you do give us an exclusive window on the ArchTV run, that title gets better placement while the window lasts. That is a trade you can take or leave, not a condition of getting in.
What happens with a second season?
If you brought the series in yourself, nothing. It is yours and we have no claim on it. If we funded the first season, we get the first chance at the next one on the same terms, with a limited window to say yes, and if we pass or let that window close it is yours to take anywhere.
What are the four rungs?
Pitch is key art and a logline, with nothing shot. Trailer is a cut trailer of 60 to 180 seconds with a creator attached. Short Run is roughly ten episodes, at least eight of them and at least eight minutes in total, live on ArchTV. Upload is a finished series brought straight in. The first three are how a title gets funded. The fourth is how a title gets distributed.
I already have a finished series. Where do I start?
At Upload. The rungs are a ladder, not a queue. Bring it straight here, it goes live on ArchTV, and it starts earning when the app launches, with no campaign and no raise. Coming in at Upload gives nothing up, and a title that performs there can still open a Series Round later.
Who decides which rung I start on?
The rung is set by what you upload, and an admin confirms it within 48 hours.
How long do I have to deliver?
Thirty days from a Pitch, sixty from a Trailer, ninety from a Short Run. Each raise funds the next step rather than the one you have already taken, so a Pitch pays for the trailer and a Trailer pays for the run. The clock starts when the money is called, and the deadline is the day the work goes live on ArchTV rather than the day you hand it over: you are paid in full at the moment an audience can see it. Miss a date and there is a short window to put it right before the campaign is closed and whatever is left in escrow goes back to your backers. Money already released against milestones you did meet is not clawed back.
What share of the revenue do I keep?
You start by keeping 70%, and your share rises in steps as you drive ArchTV installs: 75% at 100 installs, 80% at 1,000, and a permanent 85% floor at 20,000. Once you reach that floor it is yours for good and it carries to every future title you bring, not just this one.
If the title does not earn it back, do I owe the money?
No. A Series Round note is repaid only out of that title's revenue. It is not guaranteed by you personally, by ArchMadison, or by anyone else, and no shortfall is recoverable from you. A title that earns nothing pays nothing, and the capped return is what an investor is paid for taking that risk. The same is true one rung down: a Pitch, a Trailer or a Short Run that does not reach its goal collects nothing from its backers and leaves you owing nothing.
How do you know which installs came from me?
By a code that is yours. Every campaign in your dashboard has a trackable link, and an install counts for you when someone who carried that code creates an ArchTV account, whether they arrived through the link or typed the code in when they signed up. Your dashboard shows the running count and the share you are earning today. We do not track devices or buy attribution data, so the count is conservative by design: someone who installs the app with no code is nobody's install. It under-counts rather than over-counts, which is the right direction for a number that decides what you get paid.
Do installs I drive for one title count toward my other titles?
Yes, and they never expire. The count is yours, not the title's, and it only ever goes up. That is what makes the 85% floor permanent once you reach it and what makes it carry to every future title you bring here.
How many campaigns can I run at once?
One per rung. You can have a Pitch, a Trailer and a Short Run open at the same time, but not two campaigns at the same rung. The rungs are meant to be a ladder a title climbs, and a creator running several campaigns at one rung is competing with themselves for the same backers.
A character in my series came out looking like a real actor. Is that a problem?
That is your call and your risk. We warn about it, you attest to it, and we do not review it or stop you. The useful test is not whether the resemblance exists, because with these tools it often will. It is whether a viewer would come away thinking that person is actually in your series, or endorsing it. A face that reads as a type is different from a face that reads as a specific famous person doing a specific thing, and only the second one gets you a letter. If it is the second one, change it before it ships, because it is far cheaper to regenerate a shot than to pull an episode. The same applies to voices, and voices are the riskier half: a recognizable voice is treated as a likeness in several states and a good impression of a real person is not a defense.
What does ArchMarket take?
Three things, and only one of them touches your raise. First, a campaign fee of 5% of a funded Short Run raise, charged out of the proceeds and only if the campaign succeeds. A Pitch or a Trailer is charged nothing at all. Second, a distribution share of the ad, coin and subscription revenue your series earns on our platforms, starting at 30% and stepping down as you drive installs. Third, on a Series Round only, the funding portal's fee is passed through to the campaign, and it is charged on success. A campaign that does not fund is not charged. We are never in your investor revenue waterfall, and when your investors hit their cap 100% of the revenue is yours.
Backing a title
Am I backing one creator, or joining something bigger?
Both, and the second part is what makes the first one work. You probably arrived here for one series, sent by the person who made it. What you will find is every other campaign open at the same time, because every creator here sends their audience to the same place. That is why a title on ArchMarket can reach its floor when the same title on a general crowdfunding site would not: the audience is pooled rather than split, and it grows each time a creator joins. Backing one title puts you in front of the rest of them, and the people who came for those titles are in front of yours.
Is backing a title an investment?
No. The three funding rungs are rewards-based and are not securities. A bigger pledge does not buy a bigger return. The only place on ArchMarket where you would buy a financial interest is a Series Round, which is a regulated offering that runs on a licensed funding portal and is not open today.
What is a Series Round?
When a title has proven itself, whether it climbed the ladder or arrived already made, its creator can open a Series Round: a regulated raise that funds the full series and pays investors a capped share of that title's revenue. Backers from the rungs below get priority access. Series Rounds sit above the ladder rather than on it, and they are not open on ArchMarket today.
When does a title actually collect the money pledged to it?
Only once it clears two floors at the same time: a dollar total and a number of distinct backers, whichever lands later. Both have to clear, so a call means real money and real people, not three large backers speaking for an audience that does not exist. Called money goes into escrow and reaches the creator against delivery milestones, not before.
What happens to my money if a campaign does not fund?
Nothing is taken. Backing an all-or-nothing campaign authorizes your card, it does not charge it, and the money is only collected if the campaign gets there. If it does not, we cancel that authorization when the campaign closes, so no charge is ever made and the hold on your card is released. There is nothing for you to claim and no form to fill in. If your statement still shows a pending line afterward, that is your card issuer clearing the released hold rather than a charge. One thing to check before you back: a campaign running on flexible funding does charge you at the time you back it, and the creator keeps whatever is raised. The funding panel on every campaign page says which of the two you are looking at.
Is there a limit on how much I can put into one title?
Yes, $1,000. That is our own limit rather than a legal one, and it is there so no backer can take an outsized position in a single title.
Revenue share
Is revenue share open?
Not yet. Every campaign is approved in advance, and no investment can be made until our funding portal is in place. What follows describes how it will work, so you can see the deal before it exists.
How would a return be calculated?
It is a note issued by that title's own company, repaid from that title's revenue. You are a lender to one title, not an owner of it. The company's annual administration fee comes off the top first. Of what is left, the investor pool takes 80% until the cap is met and the creator takes 20%. Once the cap is paid the pool takes nothing further and the creator keeps everything. The note runs for three years from the close of the round, and the cap for a round is stated in that round's offering materials.
Is a return guaranteed?
No. A capped share of revenue is not a guarantee. A title that earns nothing pays nothing, and you can lose what you put in.
How long does the revenue share last?
Three years from the close of the round. A title that works pays its cap well inside that, so the term only ever binds on a title that did not. It is there so nobody is left holding an obligation with no end date, which is a different and worse instrument than the one being offered here. The note is repaid from that title's revenue alone. It is not guaranteed by the creator or by ArchMadison, and one title's revenue is never used to repay another title's investors, so a title that earns nothing pays nothing. The capped return is what an investor is paid for taking that risk.
Each title is its own company. What does running it cost, and who pays?
Each funded title is held in its own limited liability company, which carries an annual administration fee of roughly a thousand dollars charged by the funding portal. That fee is paid off the top of that title's revenue, before the split between the investor pool and the creator. It is a cost of the title, so it never becomes a debt against your return and it never quietly lands on the creator.
What happens if a title stops earning?
If a title's revenue over twelve months falls below that annual fee for two years running, the company holding it may be wound up and the note ends with it. It is the case where the paperwork costs more than the title earns, and keeping it alive would serve nobody in it.
Does ArchTV compete with me for the same money?
No. ArchTV takes a distribution share of what a title earns, starting at 30% and falling to as little as 15% for a creator who has driven installs, and that is the whole of what we take. We take no share of the money raised and no position in the investor waterfall. Because we are paid before the waterfall and never inside it, you and the creator are never competing with ArchTV for the same dollar.
The Fantasy Studio
What is the Fantasy Slate?
Choose the titles you think the audience will pick. It is a prediction game. Nothing in it is a purchase and nothing in it is an investment.
Can I buy slots?
No. Slots are granted free and cannot be bought. Drafting is a prediction, not a purchase, and it carries no cash value.
How does scoring work?
A title only scores once it is in a slot, and it scores as the audience finds it. Spot something before everyone else and it is worth more. Pitches, Trailers and Short Runs are three separate slates, each with its own slots. Shortlisting is free and unlimited and holds a title for you until you decide.
Still stuck? The full explainers are on For Creators and For Funders, and the compliance detail is in the pledge disclaimer.