Pitch CampaignThe Courier's Rule
Never look in the bag
by Ironwood Features · Launched Jul 15, 2026
Past the 50-backer floor for a Pitch
Back this at one of three levels. Nothing is charged now. Pledges are only collected if the campaign reaches $450, which is 60% of its ask, and 50 backers, and you can change or withdraw yours until then.
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About this title
Synopsis
The rule is the whole job. You collect, you drive, you deliver, and you do not look. Sal Amadi has done four thousand runs on that rule in eleven years, and it has never once seemed like a hard rule, because the alternative was always obvious and always immediate. He collects at nine from the usual place, from a man who does not look at him either. Ninety-one miles, four hours with the traffic. Somewhere past the reservoir, on a straight piece of road with nothing on either side of it, the bag on the passenger seat moves.
Who this is about
Sal Amadi has couriered for the same people for eleven years on a single rule, which he has never broken and which is the reason he is alive.
What goes wrong
The bag is moving.
What's at stake
Opening it ends him. Not opening it means delivering it, and he has ninety miles to decide which.
Why it keeps going
Each episode is one more mile toward the address and one more good reason to stop the car.
Takeaway
A rule that has protected you for eleven years was written by somebody it protects rather more.
Shelves
Themes
Story, in the creator's words
Not provided yet
Style
Not provided yet
Characters
Not provided yet
Tech stack
Not provided yet
Schedule
Not provided yet
Production plan
Not provided yet
Where your money goes
Your money goes straight to the creator to turn this pitch into a trailer. A pitch today is a poster and a logline. What the money buys is the first piece of film anyone will see.
Nothing is collected until two things are true
This campaign has to raise $450, which is 60% of its ask, and reach 50 backers. Whichever of the two happens later is the one that counts. Money without backers is one person, and backers without money is a crowd that cannot fund the thing, so a Pitch campaign needs both.
Released in stages, against delivered work
Scripts and reference sheets locked
30%Rough cut delivered
30%Pitch delivered
40%The creator has 30 days from the day this campaign closes to deliver. No part of the money is released for the campaign simply closing.